What's the Story with Lancarello Enterprises?

Here’s the deal: we love stories.
 
Between the two of us, we’ve been full-time storytellers for most of our lives, albeit in different capacities. Craig’s job was to tell a news story. Elisa’s job was to help students tell their own stories, be it in the form of a case study, a research proposal, or a personal essay. Then, around the same time, we both became full-time novelists.
 
As authors, we write novels with dynamic characters, dialogue you can eavesdrop on, and places you can reach out and touch. As readers, we feel most at home in bookstores and libraries, houses with a bookcase in every room and a book on every table. As humans, we dig movies and television shows and documentaries and plays and live music concerts, each one a story in one medium or another.
 
We are a storytelling couple. But we are also part of a storytelling culture.
 
Here’s the other deal: being an author, like so many other artistic endeavors, is a feast-or-famine business. The markets and trends change. If you’re lucky enough to make it to the top, it’s often difficult to stay there.
 
We wanted something to tide us over in anticipation of the lean times. But it couldn’t just be, you know, a job. The kind that keeps 9-to-5 hours and has bosses and two weeks’ vacation and requires a parking pass. (Cue Jerry Seinfeld: “Not that there’s anything wrong with that…”) When you’ve been out of that bubble for a long time, it’s hard to get back in. More important, we both feel strongly that work isn’t just something we do. It has to speak to a central part of who we are.
 
So we took inventory and assessed what we do well:
We’re good writers.
We’re good editors.
He’s a good designer.
She's a good teacher.
We’re good collaborators.
 
Our skills complemented each other. Moreover, what we do best are also the things we enjoy the most.
 
And we’re good at being together.
 
And so we realized that we wanted to help others tell their stories. Together.
 
Whether you are an author who needs help making your story—and your book—the best it can be, own a business that wants to better connect with its customers, or work for an organization that wants its members to better connect with each other, we can serve you.

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