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What's the Story with Lancarello Enterprises?

4/3/2017

4 Comments

 
Picture
Here’s the deal: we love stories.
 
Between the two of us, we’ve been full-time storytellers for most of our lives, albeit in different capacities. Craig’s job was to tell a news story. Elisa’s job was to help students tell their own stories, be it in the form of a case study, a research proposal, or a personal essay. Then, around the same time, we both became full-time novelists.
 
As authors, we write novels with dynamic characters, dialogue you can eavesdrop on, and places you can reach out and touch. As readers, we feel most at home in bookstores and libraries, houses with a bookcase in every room and a book on every table. As humans, we dig movies and television shows and documentaries and plays and live music concerts, each one a story in one medium or another.
 
We are a storytelling couple. But we are also part of a storytelling culture.
 
Here’s the other deal: being an author, like so many other artistic endeavors, is a feast-or-famine business. The markets and trends change. If you’re lucky enough to make it to the top, it’s often difficult to stay there.
 
We wanted something to tide us over in anticipation of the lean times. But it couldn’t just be, you know, a job. The kind that keeps 9-to-5 hours and has bosses and two weeks’ vacation and requires a parking pass. (Cue Jerry Seinfeld: “Not that there’s anything wrong with that…”) When you’ve been out of that bubble for a long time, it’s hard to get back in. More important, we both feel strongly that work isn’t just something we do. It has to speak to a central part of who we are.
 
So we took inventory and assessed what we do well:
We’re good writers.
We’re good editors.
He’s a good designer.
She's a good teacher.
We’re good collaborators.
 
Our skills complemented each other. Moreover, what we do best are also the things we enjoy the most.
 
And we’re good at being together.
 
And so we realized that we wanted to help others tell their stories. Together.
 
Whether you are an author who needs help making your story—and your book—the best it can be, own a business that wants to better connect with its customers, or work for an organization that wants its members to better connect with each other, we can serve you.


4 Comments
Assunta M Riley
4/4/2017 06:36:54 pm

I have loved getting to know both of you. What l love most about your new enterprise is the fact that you both LOVE what you are doing.

Knowing that, tells me that the work you are doing and will be doing, as a labor of love, will be undertaken with integrity, care, joy and fulfillment.

I can't think of a better motivation or criteria for bringing stories alive and sharing them.

Reply
Elisa
4/5/2017 09:56:37 am

We agree 100%, Sunti -- and we love you! <3

Reply
Joan DiSilvestro
4/5/2017 07:08:23 pm

I have know Elisa from day 1, and then I haven't see her in many moons. I keep in touch via E-mail, read her books and got to know what a great author she is. I have just gotten to know Craig, and am happy that Elisa is happy. We al lhave a story to tell and I'm no exception, from poor environment, but happy, to having to borrow my wedding.gown, to losing my brothers family to alcoholism to the final living son taking his own life. Well, sometimes it is good just to get it off m y chest..Bless u both, Joan

Elisa
4/6/2017 12:58:13 pm

Thank you for sharing, Mrs. D. Thank you for all your support -- love to you and your family. <3

Reply



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