Montana Quarterly magazine is one of the true treasures of the state we live in. And we're not alone in counting ourselves lucky to have it. If not for the vision and gumption of longtime Montana journalist Scott McMillion, it would no longer be with us.
A few years ago, the Quarterly's previous operator, the Bozeman Daily Chronicle, was poised to shutter the magazine in a cost-cutting move. McMillion, who'd been a senior writer with the Chronicle and a regular Quarterly contributor, stepped in with some investors and rescued it from the scrap heap, never missing an issue. In the summer of 2013, as Craig was preparing to leave daily newspaper work for a full-time writing and freelance career, he signed on with McMillion as the magazine's design director. He'd already been an occasional contributor of short stories, and he relished the chance to join the masthead.
They've been at it ever since.
Here, then, is Craig, with the rest of the story...
The reason the Quarterly cuts such a distinctive figure in Montana is that no other magazine in the state—and there are many—does exactly what it does. The magazine's central mission rests on two tent poles.
The first is that it produces deep, meaningful journalism about real life here, and it does so in a broad way—daring, inventive writing; stunning photography; a beneath-the-surface approach to storytelling where it doesn't so much tell you the what of the news but the why. Your daily newspaper can tell you something happened. The Quarterly will dedicate the space and the resources to explaining it.
Second, the Quarterly takes seriously its place in the arts and letters of the state. Every issue includes an author profile and a short story. Some include poems. Artists well-known and obscure are profiled. Every serious bookstore in the state sells the Quarterly, because the magazine means something vital to those stores' customers. And McMillion invests in the coming generation of writers through offering annual Big Snowy Prizes in nonfiction and fiction, work by young Montanans that gets the star treatment in the magazine every summer.
Here's a selection of page spreads from past issues of the magazine. Note how the presentation of the magazine is driven by the words and the images, as any well-designed publication should be. We endeavor for a clean, quiet look, one where there are no look-at-me design flourishes, because they're not necessary. The work of Montana's finest writers, photographers, and artists does all the talking.
Another reason for the success of the Quarterly, I think, is that McMillion is committed to continually putting out a superior product in print even as the world of daily journalism increasingly shifts to online. He has avoided the great conundrum of the daily newspaper, where most of the money is made in print (although less and less every quarter) while most of the readership gains are online. The Quarterly, not tethered to that daily reality, preserves itself as an experience best left to the tactile pleasures of reading on paper. And unlike the daily newspaper, which is fodder for recycling every 24 hours, research shows that the Quarterly's readers keep the issues long after they come out, returning again and again to the top-notch writing and the arresting photography. That's good news for us at the magazine, and good news for our advertisers, who can see the benefits of their ad buy paying off for months or years after the fact.
Working on the Quarterly—now 15 issues and counting for me—has been a singular joy in my professional career. It brings together a place I love and work I'm passionate about doing, all under the auspices of a magazine that I believe in. Every quarter, as I hunker down on another issue, I think I must be the luckiest guy around, getting to work with the best writers, thinkers, and artists my state has to offer.
You know what? I'm right.
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