With apologies to the Talking Heads, you may ask yourself:
Why do I need a writing class when I’m not a writer?
With further apologies to the Talking Heads, you may tell yourself:
I do my job and I do it well. That’s enough.
We’re sure you do, but we’ve seen the research, and we can say this with full confidence and without reservation: A better writer is a better communicator, and a better communicator is a more successful employee, even if your business is widgets and not words.
But don’t take our word for it. Consider this article and its attention-grabbing statistic:
Nearly three-quarters—73.4 percent—of employers want better writers for the jobs they hope to fill. In fact, it’s No. 3 on the list of sought-after attributes, behind only leadership and ability to work with a team. And believe us: If you’re an effective writer, you’re likely to be a better leader and team member than you’d otherwise be.
Now, consider this quote from the article, from Basecamp founder Jason Fried:
If you are trying to decide among a few people to fill a position, hire the best writer. … That's because being a good writer is about more than writing clear writing. Clear writing is a sign of clear thinking. Great writers know how to communicate. They make things easy to understand. They can put themselves in someone else's shoes. They know what to omit. And those are qualities you want in any candidate. Writing is making a comeback all over our society...Writing is today's currency for good ideas.”
We’re sold. And that’s where we come in.
Elisa Lorello, our lead on writing workshops, built her early career on teaching technical and business writing and approaching the craft from a rhetorical-composition standpoint. That means she can tailor workshops to the specific needs of employers and employees. Whether it’s writing more effective memos, organizing information and ideas, or establishing the proper tone, she can lead workshops that meet your objectives in a stimulating, fun, interactive way, and at a cost that’s affordable for the individual or for an entire firm.
We bring up cost for an important reason. Whether you’re an executive or a frontline worker, your company is already losing money. Consider this, from David Grossman’s report The Cost of Poor Communications: Among businesses with 100,000 employees, companies reported an average annual loss of $62.4 million attributable to miscommunication among employees.
Maybe you don’t have 100,000 employees. Maybe you have 10. That’s still $6,240 a year, lost to an inability to communicate well.
We’d like to help you recoup some of that.
Interested? Contact us today.
Here’s the deal: we love stories.
Between the two of us, we’ve been full-time storytellers for most of our lives, albeit in different capacities. Craig’s job was to tell a news story. Elisa’s job was to help students tell their own stories, be it in the form of a case study, a research proposal, or a personal essay. Then, around the same time, we both became full-time novelists.
As authors, we write novels with dynamic characters, dialogue you can eavesdrop on, and places you can reach out and touch. As readers, we feel most at home in bookstores and libraries, houses with a bookcase in every room and a book on every table. As humans, we dig movies and television shows and documentaries and plays and live music concerts, each one a story in one medium or another.
We are a storytelling couple. But we are also part of a storytelling culture.
Here’s the other deal: being an author, like so many other artistic endeavors, is a feast-or-famine business. The markets and trends change. If you’re lucky enough to make it to the top, it’s often difficult to stay there.
We wanted something to tide us over in anticipation of the lean times. But it couldn’t just be, you know, a job. The kind that keeps 9-to-5 hours and has bosses and two weeks’ vacation and requires a parking pass. (Cue Jerry Seinfeld: “Not that there’s anything wrong with that…”) When you’ve been out of that bubble for a long time, it’s hard to get back in. More important, we both feel strongly that work isn’t just something we do. It has to speak to a central part of who we are.
So we took inventory and assessed what we do well:
We’re good writers.
We’re good editors.
He’s a good designer.
She's a good teacher.
We’re good collaborators.
Our skills complemented each other. Moreover, what we do best are also the things we enjoy the most.
And we’re good at being together.
And so we realized that we wanted to help others tell their stories. Together.
Whether you are an author who needs help making your story—and your book—the best it can be, own a business that wants to better connect with its customers, or work for an organization that wants its members to better connect with each other, we can serve you.
We're in the business of telling stories, across a wide range of media. Here's how we do what we do.